Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] Two social media strategists meet in front of a stairway in their office building and look over a campaign on a tablet.

Social Media Strategist Salary: Your 2025 Guide

Social media use is on the rise, as are careers in the field. Learn more about a career as a social media strategist and get details about the average social media strategist salary and how to become a social media professional.

January 25, 2025

Article

[Featured Image] Businessmen in an office workspace use computers to create smart shopping campaigns

How to Create Smart Shopping Campaigns in Google Ads

Learn how to create Smart Shopping campaigns in Google Ads to simplify management and get more conversion value.

January 24, 2025

Article

[Featured Image] A business woman is on a zoom call presenting information gathered through google A/B testing.

How to Create Google A/B Testing

Google A/B testing via Google Optimize is a way of determining the effectiveness of one option over another before launching a product or website.

January 24, 2025

Article

[Featured Image] Two social media strategists meet in front of a stairway in their office building and look over a campaign on a tablet.

Social Media Strategist Salary: Your 2025 Guide

Social media use is on the rise, as are careers in the field. Learn more about a career as a social media strategist and get details about the average social media strategist salary and how to become a social media professional.

January 25, 2025

Article

[Featured Image] Businessmen in an office workspace use computers to create smart shopping campaigns

How to Create Smart Shopping Campaigns in Google Ads

Learn how to create Smart Shopping campaigns in Google Ads to simplify management and get more conversion value.

January 24, 2025

Article

Learn more about marketing

Unilever

Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, MarTech, Predictive Analytics

4.7
Rating, 4.7 out of 5 stars
220 reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Communications, Branding, Brand Management, Target Audience, Marketing Analytics, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Microsoft

Skills you'll gain: Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Marketing Operations, Content Creation, Marketing Analytics, Marketing Design, Marketing, Marketing Planning, Ideation, Marketing Effectiveness, Strategic Marketing, Marketing Management, Marketing Strategies, Search Engine Marketing, Performance Reporting, Performance Improvement, Social Media Content, Digital Content

4.5
Rating, 4.5 out of 5 stars
21 reviews

Beginner · Specialization · 1 - 3 Months

[Featured Image] A male shopify user is closing his shopify store.

How to Close a Shopify Store

When it's time to close your Shopify store, here are the steps to help you make sure you save the information you want and close your store properly. Learn about other options too, in case you want to pause or sell your Shopify store.

January 23, 2025

Article

[Featured Image] A male shopify user is changing his shopify store name.

How to Change Your Shopify Store Name

Is it time for a change? This guide will teach you how to change your Shopify store name to something that is more fitting for your business needs and goals.

January 23, 2025

Article

[Featured Image] A woman is on her laptop shopping using Shopify and going to do a survey about her experience.

How to Create a Shopify Exit Survey

Need to create and run a Shopify exit survey? Learn more with this step-by-step guide to managing survey results.

January 23, 2025

Article

[Featured Image] A shopify user is giving access to his business partner to collaborate on a new project.

How to Give Collaborator Access in Shopify

Learn how to give access to a collaborator on Shopify to help build your store and grow your business.

January 23, 2025

Article

[Featured Image] A women is on her laptop editing her shopify "shipping from" address.

How to Change "Shipping From" Address on Shopify

Learn how to change your shipping from address on Shopify so your customers know where their products are coming from and shipping costs are correct.

January 23, 2025

Article

[Featured Image] A finger points to a graph showing the analytics of a Shopify store activity.

How to Use Shopify Google Analytics

Learn how to track events in your Shopify store by setting up Google Analytics.

January 22, 2025

Article

[Featured Image] A website owner looks at her computer in her home office and learns how to use funnel exploration in Google Analytics.

How to Use Funnel Exploration in Google Analytics

Funnel exploration in Google Analytics is a tool to help you visualize your sales funnel and see how successfully your strategies are working. Learn how to use funnel exploration in Google Analytics to access user data.

January 10, 2025

Article

[Featured image] Two business partners look at a computer as they add a user to Google Analytics.

How to Add User to Google Analytics

Learn how to add a user to your Google Analytics account, as well as how you can manage their access and delete users.

January 9, 2025

Article

[Featured Image] Two marketers stand in their office and look at a tablet screen as they add Google Analytics to WordPress.

How to Add Google Analytics to WordPress

Learn how to add Google Analytics to WordPress to gain access to insights about how customers are interacting on your website.

January 9, 2025

Article

[Featured Image] A business woman is on a zoom call presenting information gathered through google A/B testing.

How to Create Google A/B Testing

Google A/B testing via Google Optimize is a way of determining the effectiveness of one option over another before launching a product or website.

January 24, 2025

Article

[Featured Image] A male shopify user is closing his shopify store.

How to Close a Shopify Store

When it's time to close your Shopify store, here are the steps to help you make sure you save the information you want and close your store properly. Learn about other options too, in case you want to pause or sell your Shopify store.

January 23, 2025

Article

[Featured Image] A male shopify user is changing his shopify store name.

How to Change Your Shopify Store Name

Is it time for a change? This guide will teach you how to change your Shopify store name to something that is more fitting for your business needs and goals.

January 23, 2025

Article

[Featured Image] A woman is on her laptop shopping using Shopify and going to do a survey about her experience.

How to Create a Shopify Exit Survey

Need to create and run a Shopify exit survey? Learn more with this step-by-step guide to managing survey results.

January 23, 2025

Article

[Featured Image] A shopify user is giving access to his business partner to collaborate on a new project.

How to Give Collaborator Access in Shopify

Learn how to give access to a collaborator on Shopify to help build your store and grow your business.

January 23, 2025

Article

[Featured Image] A women is on her laptop editing her shopify "shipping from" address.

How to Change "Shipping From" Address on Shopify

Learn how to change your shipping from address on Shopify so your customers know where their products are coming from and shipping costs are correct.

January 23, 2025

Article

[Featured Image] A finger points to a graph showing the analytics of a Shopify store activity.

How to Use Shopify Google Analytics

Learn how to track events in your Shopify store by setting up Google Analytics.

January 22, 2025

Article

[Featured Image] A website owner looks at her computer in her home office and learns how to use funnel exploration in Google Analytics.

How to Use Funnel Exploration in Google Analytics

Funnel exploration in Google Analytics is a tool to help you visualize your sales funnel and see how successfully your strategies are working. Learn how to use funnel exploration in Google Analytics to access user data.

January 10, 2025

Article

[Featured image] Two business partners look at a computer as they add a user to Google Analytics.

How to Add User to Google Analytics

Learn how to add a user to your Google Analytics account, as well as how you can manage their access and delete users.

January 9, 2025

Article

[Featured Image] Two marketers stand in their office and look at a tablet screen as they add Google Analytics to WordPress.

How to Add Google Analytics to WordPress

Learn how to add Google Analytics to WordPress to gain access to insights about how customers are interacting on your website.

January 9, 2025

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)