Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

Coursera logo C cutout
[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 22, 2024

Article

[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 18, 2024

Article

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 18, 2024

Article

[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 22, 2024

Article

[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 18, 2024

Article

Learn more about marketing

Unilever

Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, MarTech, Predictive Analytics

4.7
Rating, 4.7 out of 5 stars
220 reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Communications, Branding, Brand Management, Target Audience, Marketing Analytics, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Adobe

Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Web Content, Content Marketing, Customer Engagement, Digital Content, Content Strategy, Brand Marketing, Branding, Ethical Standards And Conduct, Multimedia, Scheduling

4.8
Rating, 4.8 out of 5 stars
105 reviews

Beginner · Course · 1 - 4 Weeks

[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 9, 2024

Article

[Featured Image] A woman looks at her phone and smiles as she assesses the effectiveness of her Facebook advertising campaign.

What Is Facebook Advertising? Overview and Benefits

Discover what Facebook advertising is, how it works, and how to use it for your business.

October 7, 2024

Article

[Featured Image] A digital marketing specialist wearing a white blouse sits at her laptop in a modern office setting.

What Is a Digital Marketing Specialist?

Explore the role of a digital marketing specialist and what your day might be like if you choose to work in this position. Also, discover need-to-know details like the skills, education, and experience you’ll need to be successful.

October 5, 2024

Article

[Featured Image] Two professionals exchange contact information after meeting at a networking event designed to help everyone increase their social capital.

What Is Social Capital?

Learn what social capital is and why it matters. Explore the advantages and disadvantages of social capital, its different types, and several tips for developing it.

October 5, 2024

Article

[Featured Image] A young marketing professional studies for their Google Ads certification on a tablet.

Gaining a Google Ads Certification: A Step-By-Step Guide

Sharpen your skill set with a Google Ads certification. Explore the benefits of this marketing certification, different types of Google Ads certifications, and how to start earning yours.

October 5, 2024

Article

[Featured Image] An email marketing specialist sits at her desk in her office, looking at her laptop to participate in a video meeting with colleagues.

What Is an Email Marketing Specialist?

Email marketing specialists are essential members of a digital marketing team, helping businesses reach an intended audience through email campaigns. Explore this role and how to start your career below.

October 3, 2024

Article

[Featured Image] A man is reading the label of a fire extinguisher, which is considered an unsought product.

How to Market and Sell Unsought Products

In terms of marketing, not all products are created equal. Unsought products, in particular, require a unique approach. Explore the world of unsought products and learn effective marketing strategies to help you reach your target audience.

October 2, 2024

Article

[Featured Image] A laughing marketing specialist presents to other businesspeople in a conference room, using a large flip pad on an easel.

How to Become a Marketing Specialist

Learn how you can become a marketing specialist, including education, experience, and marketing specialist skill requirements, in addition to the income potential of this role.

October 1, 2024

Article

[Featured Image] A smiling social media coordinator stands with his team in a conference room discussing the company's social media strategy.

What Does a Social Media Coordinator Do? 2025 Guide

Learn about what a social media coordinator does, what skills and experience you need to become one, and how to get started on this exciting career path.

September 28, 2024

Article

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 18, 2024

Article

[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 9, 2024

Article

[Featured Image] A woman looks at her phone and smiles as she assesses the effectiveness of her Facebook advertising campaign.

What Is Facebook Advertising? Overview and Benefits

Discover what Facebook advertising is, how it works, and how to use it for your business.

October 7, 2024

Article

[Featured Image] A digital marketing specialist wearing a white blouse sits at her laptop in a modern office setting.

What Is a Digital Marketing Specialist?

Explore the role of a digital marketing specialist and what your day might be like if you choose to work in this position. Also, discover need-to-know details like the skills, education, and experience you’ll need to be successful.

October 5, 2024

Article

[Featured Image] Two professionals exchange contact information after meeting at a networking event designed to help everyone increase their social capital.

What Is Social Capital?

Learn what social capital is and why it matters. Explore the advantages and disadvantages of social capital, its different types, and several tips for developing it.

October 5, 2024

Article

[Featured Image] A young marketing professional studies for their Google Ads certification on a tablet.

Gaining a Google Ads Certification: A Step-By-Step Guide

Sharpen your skill set with a Google Ads certification. Explore the benefits of this marketing certification, different types of Google Ads certifications, and how to start earning yours.

October 5, 2024

Article

[Featured Image] An email marketing specialist sits at her desk in her office, looking at her laptop to participate in a video meeting with colleagues.

What Is an Email Marketing Specialist?

Email marketing specialists are essential members of a digital marketing team, helping businesses reach an intended audience through email campaigns. Explore this role and how to start your career below.

October 3, 2024

Article

[Featured Image] A man is reading the label of a fire extinguisher, which is considered an unsought product.

How to Market and Sell Unsought Products

In terms of marketing, not all products are created equal. Unsought products, in particular, require a unique approach. Explore the world of unsought products and learn effective marketing strategies to help you reach your target audience.

October 2, 2024

Article

[Featured Image] A laughing marketing specialist presents to other businesspeople in a conference room, using a large flip pad on an easel.

How to Become a Marketing Specialist

Learn how you can become a marketing specialist, including education, experience, and marketing specialist skill requirements, in addition to the income potential of this role.

October 1, 2024

Article

[Featured Image] A smiling social media coordinator stands with his team in a conference room discussing the company's social media strategy.

What Does a Social Media Coordinator Do? 2025 Guide

Learn about what a social media coordinator does, what skills and experience you need to become one, and how to get started on this exciting career path.

September 28, 2024

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)