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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing Effectiveness, Multimedia, Copywriting, Branding, Brand Management, Target Audience, Marketing Analytics, Persona Development, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Management, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      318 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Influencing, Content Creation, Social Media Marketing, Social Media, Social Sciences, Advertising, Marketing Psychology, Storytelling, Marketing Strategy and Techniques, Communication, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Web Content, Content Marketing, Customer Engagement, Digital Content, Content Strategy, Brand Marketing, Branding, Ethical Standards And Conduct, Multimedia, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Content Marketing, Promotional Strategies, Social Media Content, Target Audience, Marketing Channel, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Social Media, Design, Social Media Strategy, Design Elements And Principles, Typography, Graphic and Visual Design, Marketing Strategies, Marketing Effectiveness, Adobe Creative Cloud, Data Ethics, Data Integrity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      669 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing, Marketing Communications, Business Ethics, Social Media Marketing, Market Research, Value Propositions, New Product Development, Consumer Behaviour, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Content Marketing, Peer Review, Social Media, Content Strategy, Google Analytics, Presentations, Forecasting, Expectation Management, User Research, Digital Marketing, Relationship Management, Marketing Strategy and Techniques, Web Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Social Media Content, Target Audience, Multimedia, Content Creation, Generative AI, Social Media, Design, Social Media Strategy, Design Elements And Principles, Typography, Social Media Marketing, Graphic and Visual Design, Storyboarding, Graphic Design, Web Content Accessibility Guidelines, Social Media Management, Media Production, Adobe Creative Cloud, Data Ethics, Data Integrity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      675 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, Marketing Materials, Data Ethics, Digital Content, Ideation, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
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    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1234…246

    In summary, here are 10 of our most popular content marketing courses

    • The Strategy of Content Marketing: University of California, Davis
    • Storytelling in Branding and Content Marketing : IE Business School
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Google Digital Marketing & E-commerce: Google
    • Meta Social Media Marketing: Meta
    • Social Media Content and Strategy: Adobe
    • Adobe Marketing Specialist: Adobe
    • Marketing Strategy: Illinois Tech
    • Search Engine Optimization (SEO): University of California, Davis
    • Attract and Engage Customers with Digital Marketing: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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