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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      U

      University of Minnesota

      Fundamentals of Fluid Power

      Skills you'll gain: Hydraulics, Mechanical Engineering, Schematic Diagrams, Simulations, Engineering Analysis, Control Systems, Automation Engineering, Engineering Calculations, Mathematical Modeling, Physics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      International Law in Action: A Guide to the International Courts and Tribunals in The Hague

      Skills you'll gain: Arbitration, Court Systems, Mediation, Political Sciences, Legal Research, Legal Proceedings, Diplomacy, Case Law, Adjudication, Litigation and Civil Justice, International Relations, Civil Law

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Regression Analysis, Network Analysis, Market Analysis, Analytics, Statistical Analysis, Customer Insights, Data Analysis, Statistical Methods, Text Mining, Unstructured Data, Social Media, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Stanford University

      Fundamentals of Machine Learning for Healthcare

      Skills you'll gain: Healthcare Ethics, Data Ethics, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Artificial Neural Networks, Healthcare Industry Knowledge, Health Care, Health Technology, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Supervised Learning, Health Informatics, Deep Learning, Data Processing, Image Analysis, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      548 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Deep Learning & Neural Networks with Keras

      Skills you'll gain: Keras (Neural Network Library), Deep Learning, Unsupervised Learning, Artificial Neural Networks, PyTorch (Machine Learning Library), Tensorflow, Image Analysis, Computer Vision, Natural Language Processing, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      H

      Hebrew University of Jerusalem

      Synapses, Neurons and Brains

      Skills you'll gain: Artificial Neural Networks, Neurology, Computer Science, Psychology, Basic Electrical Systems, Network Analysis, Anatomy, Simulation and Simulation Software, Computational Thinking, Mathematical Modeling, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Michigan

      Dentistry 101

      Skills you'll gain: Dentistry, Oral and Dental Care, Dental Procedures, Public Health, Oral Health, Primary Care, Health Care, Surgery, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      374 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Cómo hacer una tesis

      Skills you'll gain: Writing, Research Reports, Writing and Editing, Research Methodologies, Research, Research Design, Qualitative Research, Style Guides, Timelines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • T

      The Hong Kong University of Science and Technology

      FinTech: Finance Industry Transformation and Regulation

      Skills you'll gain: FinTech, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Financial Regulations, Operational Risk, Bank Regulations, Financial Services, Risk Management, Business Risk Management, Financial Industry Regulatory Authorities, Information Technology, Law, Regulation, and Compliance, Market Trend, Banking Services, Emerging Technologies, Workforce Development, Banking, Mobile Banking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      869 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Plan Execution, Business Strategy, Strategic Decision-Making, Governance, Feasibility Studies, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Market Opportunities, Banking Services, Financial Systems, Cryptography, Design, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Marketing Analytics, Budgeting, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Financial Analysis, Dashboard, Analytics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Customer Data Management, Business Valuation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado System

      Grant Writing for Health Researchers

      Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Proposal Writing, Biostatistics, Proposal Development, Writing, Editing, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Medical Science and Research, Literacy, Science and Research, Research Design, Research, Statistical Hypothesis Testing, Communication, Organizational Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…394041…302

    In summary, here are 10 of our most popular market research courses

    • Fundamentals of Fluid Power: University of Minnesota
    • International Law in Action: A Guide to the International Courts and Tribunals in The Hague: Universiteit Leiden
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Fundamentals of Machine Learning for Healthcare: Stanford University
    • Introduction to Deep Learning & Neural Networks with Keras: IBM
    • Synapses, Neurons and Brains : Hebrew University of Jerusalem
    • Dentistry 101: University of Michigan
    • Cómo hacer una tesis: Universidad Nacional Autónoma de México
    • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
    • Blockchain Revolution in Financial Services: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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