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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • I

      Imperial College London

      Introduction to Statistics & Data Analysis in Public Health

      Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, Statistical Software, R Programming, Statistics, Public Health, Descriptive Statistics, Probability Distribution, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Introduction to Imagemaking

      Skills you'll gain: Graphic and Visual Design, Photo Editing, Photography, Peer Review, Aesthetics, Design Research, Storytelling, Creativity, Design Elements And Principles, Design Strategies, Digital Publishing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Graphic Design Elements for Non-Designers

      Skills you'll gain: Logo Design, Color Theory, Design Elements And Principles, Graphic Design, Design, Typography, Visual Design, Color Matching, User Experience Design, Digital Design, Graphic and Visual Design, Graphics Software, Adobe InDesign, Graphic and Visual Design Software, Design Software, Photo Editing, Content Creation, Design Research, Information Architecture, Adobe Photoshop

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      The Science of Gastronomy

      Skills you'll gain: Food and Beverage, Nutrition and Diet, Scientific Methods, Experimentation, Color Theory, Chemistry, Research Design, Psychology, Biology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      777 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Understanding User Needs

      Skills you'll gain: Qualitative Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      516 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Human-Centered Design: an Introduction

      Skills you'll gain: Interaction Design, Usability, Human Centered Design, Mockups, Storyboarding, User Experience Design, Design Thinking, Prototyping, User Interface (UI) Design, User Research, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      Google

      The Path to Insights: Data Models and Pipelines

      Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Performance Tuning, Data Pipelines, Data Integrity, Business Intelligence, Business Process, Data Mart, Data Validation, Data Quality, SQL, Performance Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      632 reviews

      Advanced · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      AI For Everyone (すべての人のためのAIリテラシー講座)

      Skills you'll gain: Artificial Intelligence, Artificial Neural Networks, Digital Transformation, Deep Learning, Team Building, Technical Management, Applied Machine Learning, Machine Learning, Data Ethics, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • P

      PwC

      Effective Business Presentations with Powerpoint

      Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      American Museum of Natural History

      Marine Biology

      Skills you'll gain: Life Sciences, Biology, Environmental Science, Environment, Biochemistry, Molecular Biology, Environmental Issue, Natural Resource Management, Water Resources, Environment and Resource Management, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      485 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of London

      Get Interactive: Practical Teaching with Technology

      Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaborative Software, Test Tools, Content Management Systems, Security Software, Video Production

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…404142…302

    In summary, here are 10 of our most popular market research courses

    • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
    • Introduction to Imagemaking: California Institute of the Arts
    • Graphic Design Elements for Non-Designers: University of Colorado Boulder
    • The Science of Gastronomy: The Hong Kong University of Science and Technology
    • Understanding User Needs: University of Michigan
    • Human-Centered Design: an Introduction: University of California San Diego
    • The Path to Insights: Data Models and Pipelines: Google
    • AI For Everyone (すべての人のためのAIリテラシー講座): DeepLearning.AI
    • Drug Commercialization : University of California San Diego
    • Effective Business Presentations with Powerpoint: PwC

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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