What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
CPA Pathways Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Accounting
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Magíster en Inversiones y Finanzas Aplicadas
Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, FinTech, Financial Statements, Business Analytics, Business Valuation, Derivatives, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Assertiveness, Governance, Financial Analysis, Object Oriented Programming (OOP), Investments, Financial Data
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Certificado en Finanzas Corporativas
Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Accrual Accounting, Financial Analysis, Income Statement, Derivatives, Digital Transformation, Risk Management, Business Valuation, Balance Sheet, Financial Market, Financial Reporting, Investments, Accounting, Corporate Strategy, Value Propositions, Securities (Finance), Corporate Finance, Technology Strategies
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Maestría en Gerencia de la Ingeniería
Skills you'll gain: Technology Strategies, Engineering Management, Organizational Strategy, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Management, Feasibility Studies, Team Oriented, Value Propositions, Digital Transformation, Project Closure, Financial Statements, Product Management, Systems Thinking, Asset Management, Project Risk Management, Operations Research
Earn a degree
Degree · 1 - 4 Years
Pontificia Universidad Católica de Chile
Magíster en Ciencia de Datos
Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Assertiveness
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Entrepreneurship and Strategic Innovation Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
Status: New
IBM
Generative AI: Accelerate your Digital Marketing Career
Skills you'll gain: Email Marketing, Generative AI, Digital Marketing, Advertising, Marketing Automation, MarTech, Marketing Analytics, Marketing, Marketing Strategies, Content Creation, Artificial Intelligence, Search Engine Optimization, Digital Content, Copywriting, Business Ethics, Web Content, Web Analytics and SEO, E-Commerce, Customer Engagement, Personalized Service
Intermediate · Course · 1 - 3 Months
Status: New
Microsoft
Market Research and Competitive Analysis
Skills you'll gain: Competitive Analysis, Market Research, Persona Development, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Target Market, Customer Insights, Product Management, Product Development, Market Trend, Data Analysis, Strategic Decision-Making, Artificial Intelligence, Innovation, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks
Imperial College London
Master of Science in Machine Learning and Data Science
Skills you'll gain: Supervised Learning, Data Ethics, Unsupervised Learning, Exploratory Data Analysis, PySpark, Bayesian Statistics, Ggplot2, Dimensionality Reduction, Linear Algebra, Big Data, Anomaly Detection, Data Analysis, Data Visualization, A/B Testing, Data Transformation, Deep Learning, Unstructured Data, Data Pipelines, Applied Machine Learning, Learning Strategies
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Business Process, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Process Management, Talent Management, Technology Strategies, Marketing Management, People Development, Performance Measurement, Consumer Behaviour, Marketing Planning, Brand Strategy, Marketing Strategies
Credit offered
Mastertrack · 6 - 12 Months