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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      U

      University of London

      Foundations of Data Science: K-Means Clustering in Python

      Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      716 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat de Barcelona

      Técnicas Microscópicas de Caracterización

      Skills you'll gain: Laboratory Equipment, Micrometer, Engineering, Scientific, and Technical Instruments, Semiconductors, Physics, Image Analysis, Chemistry, Electrical Engineering, Scientific Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      799 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      826 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Utrecht University

      Understanding child development: from synapse to society

      Skills you'll gain: Child Development, Human Development, Speech Language Pathology, Developmental Disabilities, Human Learning, Systems Thinking, Learning Theory, Research, Neurology, Cultural Diversity, Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      363 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Foundations of Data Structures and Algorithms

      Skills you'll gain: Theoretical Computer Science, Algorithms, Data Structures, Graph Theory, Operations Research, Public Key Cryptography Standards (PKCS), Computational Thinking, Computer Programming, Computational Logic, Cryptography, Computer Science, Programming Principles, Applied Mathematics, Advanced Mathematics, Mathematical Theory & Analysis, Encryption, Network Model, Linear Algebra, Combinatorics, Tree Maps

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      782 reviews

      Advanced · Specialization · 1 - 3 Months

    • J

      Johns Hopkins University

      Data Visualization & Dashboarding with R

      Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Spatial Data Analysis, Data Visualization, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Data Literacy, Data Manipulation, Plotly, Storyboarding, Data Storytelling, Heat Maps

      4.8
      Rating, 4.8 out of 5 stars
      ·
      429 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Market Opportunities, Business Economics, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • N

      New York Institute of Finance

      Market Risk Management: Frameworks & Strategies

      Skills you'll gain: Risk Management, Risk Modeling, Financial Market, Derivatives, Investment Management, Portfolio Management, Risk Analysis, Market Data, Equities, Asset Management, Capital Markets, Estimation, Financial Modeling, Statistical Modeling, Statistical Analysis, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      165 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Aromatherapy: Clinical Use of Essential Oils

      Skills you'll gain: Clinical Nursing, Patient Evaluation, Nursing Practices, Nursing Care, Pharmacology, Clinical Research, Treatment Planning, Patient Safety, Contraindication, Patient Education And Counseling, Stress Management, Health Care Procedure and Regulation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      491 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      How to Write a Resume (Project-Centered Course)

      Skills you'll gain: Business Writing, Writing, Concision, Organizational Skills, Personal Development, Adaptability, Keyword Research, Peer Review, Detail Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Business Management, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      M

      Microsoft

      Microsoft Excel

      Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Predictive Modeling, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

      4
      Rating, 4 out of 5 stars
      ·
      77 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…414243…302

    In summary, here are 10 of our most popular market research courses

    • Foundations of Data Science: K-Means Clustering in Python: University of London
    • Técnicas Microscópicas de Caracterización : Universitat de Barcelona
    • Launch Your Online Business: The State University of New York
    • Understanding child development: from synapse to society: Utrecht University
    • Foundations of Data Structures and Algorithms: University of Colorado Boulder
    • Data Visualization & Dashboarding with R: Johns Hopkins University
    • Globalization, Economic Growth and Stability: IE Business School
    • Market Risk Management: Frameworks & Strategies: New York Institute of Finance
    • Aromatherapy: Clinical Use of Essential Oils: University of Minnesota
    • How to Write a Resume (Project-Centered Course): The State University of New York

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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