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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,337 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Sep 1, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 8, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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351 - 375 of 715 Reviews for Digital Marketing Analytics in Practice

By tawari a m e m

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May 6, 2021

nice and good course

By Willfredo P B M

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Nov 4, 2020

two thumbs up!!!!!!!

By Shivam G

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Aug 31, 2020

Exploring knowledge!

By Adarsh P

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May 9, 2020

course was so great.

By Frank B

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Sep 14, 2017

Very useful insights

By Kumkum P

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Apr 8, 2025

learned many things

By Sarath B

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Apr 5, 2020

It was very helpful

By TÉRCIA P L

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Dec 23, 2019

excelente qualidade

By Jorge I B L

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Mar 2, 2017

Excellent Course!!!

By Igor P

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Nov 4, 2020

Great experience !

By Fernando R

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Jun 19, 2019

Very good content.

By Evalyn

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Aug 10, 2017

Amazing instructor

By Andrei B

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Jun 28, 2017

Very rich content!

By Dhruv B

•

Apr 1, 2020

great experience!

By Fúlvio C

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Jan 8, 2018

great overview of

By Elisabeth B

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Aug 25, 2017

Excellent course!

By KYRIAKOS M

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Jun 12, 2017

very informative!

By David V

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Dec 13, 2016

Great insights...

By Saraswati S

•

Mar 15, 2016

Excellent course!

By Gautam S

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Apr 6, 2025

Brilliant course

By jad d

•

Jan 10, 2021

enjoyed learning

By Aber H

•

Oct 23, 2020

Excellent course

By Husnuda P B

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Jul 19, 2020

Awesome course !

By Sanya K

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Mar 12, 2020

Excellent Course

By ashish p

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Feb 10, 2020

excellent course