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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3501 - 3525 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By Kristal K

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Nov 2, 2023

Very practical and engaging..

By Yuangqi K

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Oct 26, 2023

Very detailed and fun course!

By Alvaro M

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Oct 15, 2023

Everything smooth and clear!!

By Rawdaa O

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Sep 14, 2023

very simple and easy to learn

By Ayat k

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Sep 4, 2023

Great and outstanding course.

By Luna L P

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Aug 4, 2023

Clear and direct to the point

By Umair A

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Aug 4, 2023

learned alot from this course

By rajeev j

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Jul 19, 2023

Excellent learning experience

By Sadat U O

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Jul 12, 2023

very educative and insightful

By Jan O

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Jun 23, 2023

Really useful and fun course!

By hammad f

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Jun 13, 2023

The course is too informative

By MD S

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Jun 7, 2023

Data Driven Marketing Content

By Derrick A

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Jun 7, 2023

very supportive and inspiring

By Kexin X

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Apr 19, 2023

really interesting the course

By Khaleel R

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Mar 31, 2023

Its great knowledge platform.

By Lori F

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Mar 28, 2023

Great class, very informative

By Richa R

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Mar 20, 2023

Amazing learning experience!!

By Muhammad i k

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Mar 12, 2023

interesting and easy to learn

By Hamza R .

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Mar 2, 2023

Excellent learning experience

By Buena N

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Feb 7, 2023

I like the flow of the course

By RITHANYA M

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Jan 23, 2023

very much usefull in learning

By Ganesh A

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Jan 11, 2023

this is amazing good start!!

By Ahmed S

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Dec 28, 2022

LoVe The Way They Teach ...!!

By Yus A G

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Dec 13, 2022

This course is very powerfull

By Shoaib A

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Nov 19, 2022

An Amazing Learning Journey!