Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,121 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

5776 - 5800 of 6,245 Reviews for Foundations of Digital Marketing and E-commerce

By Dipika S

•

Feb 4, 2023

The teaching method is exceptional and very informative.

By Suzana d M D C

•

Jan 8, 2023

Não teve atividades práticas de como funciona na prática

By Kimmie F

•

Dec 28, 2022

Predominantly vocabulary oriented with examples of usage

By Yusuke O

•

Feb 12, 2025

Great intro, but that's it. Onwards to the next course

By Md. S H

•

Jan 23, 2025

The course are effective but need to add more practical

By MATHEW F I

•

Feb 18, 2023

It was very useful and the course was very interesting.

By Esteban R

•

Aug 13, 2022

Friendly and convenient to learn on your own free time.

By FAISSAL E A

•

Feb 9, 2025

I really like this formation and i hope to complete it

By Hanan N

•

May 11, 2023

This Course is very helpful. It's full of information.

By Sawad K

•

Nov 3, 2022

Helps to learn new more things about digital marketing

By Sumit N

•

Sep 15, 2023

With time it got monotonous but yeah too much better.

By Zainab W

•

Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

By Kaustubh M

•

Jan 13, 2023

it was my first course on Coursera its really helpful

By Selina P

•

Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.

By Muhammad A T

•

Jan 14, 2024

awosome iformation for those who are focus on carier

By Darwin Y N C

•

Mar 19, 2025

Aveces la traduccion no ayuda a entender las clases

By Lou L Y

•

Nov 30, 2023

But the last unit is a bit difficult to understand.

By Deepak K N

•

Apr 27, 2023

Well-managed course by good teachers or instructors

By Khaliq J

•

Feb 5, 2025

It's too large heavy tops but I enjoyed the course

By Siddhanth R

•

Nov 18, 2024

decent course for a good kick start with marketing

By Misael B

•

Jun 25, 2024

Wish there was a project to do to make a portfolio

By Syeda M G

•

Aug 11, 2023

Very well explained and good examination structure

By Janice C

•

Jun 30, 2023

I have learned a lot and am excited to learn more!

By Prince B

•

Oct 7, 2022

I GOT THE RIGHT KNOWLEDGE I HAVE BEEN DREAMING OF

By June B

•

Jul 8, 2022

Pretty good but I feel it could have been shorter.