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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,121 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1276 - 1300 of 6,253 Reviews for Foundations of Digital Marketing and E-commerce

By Alicia B

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Dec 7, 2022

Excellent information and the quizzes really brought out what I attained and where I needed to work on. Thank you!

By Dylan L

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Oct 30, 2022

Learnt so much from the Foundations of Digital Marketing and E-commerce. Can't wait to unvail course 2! Let's go!

By Guru M

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Oct 27, 2022

Its very informative and knowledgeable course for the beginners, i have learnt a lot about the digital marketing.

By OLAGUNJU T J

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Oct 14, 2022

This course has given me the opportunity to become a freshly baked Digital Marketer with great knowlege imparted.

By Leyre G C

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Sep 16, 2022

I am very glad I started this course. I am beyond motivated and happy about all that I learned. Let's do this! <3

By Lê P V T

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Sep 7, 2022

This course helps me to broaden my foundational knowledge of digital marketing and e-commerce. It's really helpful

By Jessica A

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Jul 7, 2022

LOVED the course! it was easy and fun to use. Everything was clear and I was able to do the course in my own time.

By Shaan B

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Jun 27, 2022

This is a perfect introduction to Digital Marketing and more importantly where having this knowledge can take you!

By JOYSHREE N

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Dec 3, 2024

love this coures. I got so much clearity and I'm looking forword to my next coures or the 2nd part of the course.

By Denise F

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Jul 24, 2024

Very comprehensive yet easy to understand. Thank you so much! Love how in-depth the videos and presentations are.

By Quennie B

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Jun 29, 2024

The course was a great introduction to digital marketing, especially for someone who has no marketing background.

By Jenny C

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Oct 4, 2023

This is was so informative and easy to follow I truly enjoyed it and I am excited to continue to the next lesson.

By Vongai B

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Oct 2, 2023

A very practical and interactive setup to the course that makes it easy to grasp and understand topics and words.

By Rasel H 0

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Aug 4, 2023

I am very please to say that it is one of those course where you can learn about all things of digital marketing.

By Harsh K

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Jul 28, 2023

Great course to start with, useful insights as beginner after this course the learner will no more be a beginner.

By Shahzad S

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Jun 25, 2023

Wonderfull opportunity to learn some thing modern age needs. Thank you Google and Ms. Alana to make it possibke .

By Raúl D A

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Jan 10, 2023

Es el curso perfecto, que todo aprendiz quisiera cursar. Didáctico, innovador, estimulante, sencillo y relevante.

By Yarlagadda N k

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Dec 23, 2022

It is good course of basics of digital Marketing.It helps to startup business in future through digital platform.

By Joshua T B

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Dec 5, 2022

I really love how they teach these courses. It fits my learning style WAY better than anything else I have seen.

By Rosario T

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Nov 20, 2022

This course covers all the basics of Digital Marketing and its a great start for people interested in this field.

By Raquel N

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Nov 16, 2022

Great course, material and explanations. I makes all clear and helps us to get to the bases before going hands on

By Heather V

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Nov 6, 2022

This is a great course it's very informational. The way information is explained is easy to understand and grasp.

By Rodrigo M M

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Oct 19, 2022

Excelente todo. Me cuesta algo de trabjao porque no tiene subtitulos en español. Pero en general todo increible.

By Kelly V

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Sep 9, 2022

Everything is easy to navigate and understand. I am looking forward to the next step of the certificate program.

By Fred L

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Aug 1, 2022

Getting the foundation/basics right is so important. Could not have asked for it to be presented in a better way.