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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1701 - 1725 of 6,256 Reviews for Foundations of Digital Marketing and E-commerce

By Manohar R K

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Jul 13, 2024

It's an eye opener and helps at most for any Company to build best Marketing Strategies

By Indika M A

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Jul 23, 2023

It's very interesting. it's uplifted my knowledge. Thank you Google and Coursera teams.

By Abbey L N

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Mar 21, 2023

The course is very informational for an Introduction to digital marketing & e-commerce.

By Caitlyn C

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Jan 15, 2023

Everything was split up nicely and made it easy to learn. I really enjoyed this course.

By Rashmi K

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Jan 11, 2023

The structure of the courses really amazing. you don't lose interest during the course.

By taha z

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Dec 14, 2022

It was a great course. It would be even better if it had more examples and explanations

By Javie L

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Nov 20, 2022

The breakdown and pacing of the study is well organized and motivating to learn through

By R

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Nov 18, 2022

very helpful & gave me a full view about what going on in all channels

Thank you so much

By Durai v g

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Nov 6, 2022

this coursera is helpful for me to know about the original ethics of digital marketing

By Tinotenda D

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Oct 21, 2022

Best course ever!!! so proud of myself for attaining this certificate.thank you google

By Prince H

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Oct 19, 2022

I have learned a great deal from taking this course. I would recommend it to everyone.

By Santhosh S

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Sep 18, 2022

Gained a lot of information about digital marketing in this module, yet more to learn.

By Galina M

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Sep 13, 2022

Amazing. Storries are so simple and clear. So much new and unknown before information.

By Assem E

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Aug 25, 2022

Great course, was very informative, didn't feel the time, and had excellent lecturers.

By Harshal S

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Jun 13, 2022

Authenticate material, easy understading, great representation and fantasatic examples.

By Giridhar R

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Jun 12, 2022

It has been very useful for me in understanding the core concepts of Digital Marketing.

By Adeel Z

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May 19, 2022

HIghly recommended, You must enrolll if want to have career in digital marketing field.

By Thaissa D

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Mar 1, 2025

Excelentes insights e abordagem dos principais conceitos que se trabalha em Marketing!

By Paula M

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Oct 25, 2024

This course will help you to gain basic knowledge in Digital Marketing and E-Commerce.

By Tania P M M

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Sep 12, 2024

This was an excellent training, it helped me to understand basics regarding Marketing.

By Andrea G

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Aug 28, 2024

I am a 62 year old woman but I guess you can teach and old dog new tricks - loving it.

By Nataly C U S

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Aug 8, 2024

Me gusto mucho, es un programa completo y dictado por profesionales, 100% recomendado!

By Murtaza H

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Jul 13, 2024

Really good foundational information. Pace was great and videos chunked out perfectly.

By Martina N

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Jun 4, 2024

very well made and super engaging. If you easily get bored this is definitely for you!

By sandisiwe g

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May 31, 2024

This course is the best. I've gained so much information and I am ready to leaen more.