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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2676 - 2700 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Snikta B

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Apr 26, 2023

Vey well explained & informative for beginner level.

By Sana R

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Apr 26, 2023

really enjoyed this course.it is easy to understand

By abdou a

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Apr 14, 2023

Exceptional!

A must take course, made for beginners!

By محمد ع

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Mar 20, 2023

Good but not google level, i Expect deeper Knowledge

By Ramya V

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Feb 19, 2023

Awesome course for beginners and easy to understand!

By Faurana

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Jan 12, 2023

this course really helps me in my career. thank you!

By Olivia A

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Dec 28, 2022

I loved this course! It was extremely informational!

By Jyothsna T

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Dec 18, 2022

Wonderful and Knowledge gaining.

Thank you Cousera...

By Charles R

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Dec 18, 2022

excellent tutorials, and a smooth learning process.

By Amsavalli

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Nov 14, 2022

Thank you for giving chance to learn. useful course.

By José C F L

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Nov 2, 2022

Great start, basic but with complete use of language

By Datcanraw C

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Oct 29, 2022

Course covered all necessary foundational materials

By Shibi T

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Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

By Vanessa W

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Sep 12, 2022

just what I needed. better than just reading a book

By lochan k

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Aug 5, 2022

Ease of learning. Logical, great structured content.

By Jose G

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Aug 1, 2022

Excelente curso, metodologia atractiva, muy dinamico

By Katrell Q

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Jul 21, 2022

Very good for me and interactive to kep my attention

By Daniel

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Jul 19, 2022

The instructor was born a lecturer. Hats off to her!

By Lisbeth P

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Jul 2, 2022

Excelllent course, Ill learn basis to start working

By Lida H

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Jun 5, 2022

Great content, very good structure, highest quality

By Marlene R

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Oct 28, 2024

Good information and easy to understand and follow.

By Dinesh G

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Aug 3, 2024

Good to understands the basics of Digital Marketing

By Teresa Z

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Aug 2, 2024

Pretty good course, learn lots of useful knowledge.

By Jyothsna A

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Jun 22, 2024

Wonderful introductory course with tons of example.

By Beryl S

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Jun 14, 2024

A jam packed course with clear and helpful content.