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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3026 - 3050 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Karina F

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Feb 20, 2024

Bien estructurado, claro y muy abarcativo

By Teresa T

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Nov 29, 2023

Knows a lot of Digital Marketing Keywords

By sumit u

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Nov 25, 2023

great experience, love to do more courses

By shane c

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Sep 19, 2023

A great introduction to Digital Marketing

By Yunus E Z

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Aug 31, 2023

a nice course to start digital marketing.

By Muhammad A

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Jul 27, 2023

Amazing Course and best fit for begineers

By Alex B

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Jun 12, 2023

Great knowledge for a foundational course

By Ashley L

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Apr 12, 2023

Great instructor, very clear information!

By James I

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Apr 7, 2023

It was really education and enlightening.

By janeth l

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Mar 25, 2023

It is a great experience to me.

Thank you.

By Ali H

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Mar 18, 2023

Exceptional experience! Thank you Google.

By Samruddhi S K

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Mar 15, 2023

To the point & great learning experience!

By Sampasivam J

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Mar 6, 2023

Its gave basic understanding of ecommerce

By kalkidan L

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Feb 19, 2023

I really loved it and was excited to know

By Disciplined D

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Feb 7, 2023

This course was informative and enjoyable

By Alexander V

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Jan 10, 2023

Feliz y agradecido por esta oportunidad.

By Ramya B M

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Nov 29, 2022

Brilliant content and Structured learning

By Miqdam U

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Nov 19, 2022

Fantastic experience and a great learning

By Potrait D

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Nov 14, 2022

Really understood and enjoyed the course.

By deepak b

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Nov 14, 2022

Amazing Way of learning. Great experience

By HIBA G B

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Oct 6, 2022

great course,thank u google and coursera

By Lys S

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Sep 21, 2022

very comprehnsive yet easy to understand

By Shashikesh S

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Sep 19, 2022

Easy to learn and understand this course

By Ali T

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Sep 2, 2022

Very Useful I can recommend to everyone.

By Amesha R

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Jul 26, 2022

Amazing Course , learnt sooo much from it