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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3076 - 3100 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Benjamín B

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Nov 25, 2022

Clear and easy to follow. I love the UX.

By Mehboob H

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Nov 9, 2022

Google's teaching method is pedagogical.

By Awomosu u

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Oct 28, 2022

it has been an amazing journey so far.

By Fatima B

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Oct 8, 2022

fast and simple to understand and learn

By felister W

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Oct 5, 2022

Very interesting and detailed lectures.

By Adam B

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Oct 5, 2022

Great foundation for digital marketing.

By Yeshaswi S

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Sep 30, 2022

It was really helpful! I learned a lot!

By Jennifer H

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Aug 18, 2022

i feel smarter and have gained knowledge

By Roxana V P

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Apr 30, 2025

excelente curso, con buenas actividades

By Qonita K W

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Apr 15, 2025

This course helps me a lot. Thank you!!

By سمر ن ا

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Apr 8, 2025

لقد استفدت من هذه الدوره كثيرا شكرا لكم

By lebogang M

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Mar 20, 2025

very easy to understand and informative

By Everton B

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Mar 11, 2025

Objetivo, prático, didático e dinâmico.

By Aqib Z

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Jan 18, 2025

it very useful to learn for new comer's

By Adebo A

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Dec 18, 2024

I enjoyed taking this up and finishing

By Sharafat A

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Nov 22, 2024

beneficial and up-to-date information .

By ravneet s

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Nov 7, 2024

I got some much knowledge about digital

By Abdel O S L

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Nov 5, 2024

Instructivo e Interactivo. Muy bueno!!!

By Leandro S

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Aug 22, 2024

Amazing content and delivered very well

By Syed B

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Jul 28, 2024

wounderfull course with lot of knowldge

By LUIS T

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Jun 22, 2024

muy buen curso, técnicas muy didácticas

By iiecm

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Jun 1, 2024

Very nice and this course is so helpful

By Chinenye L

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Apr 13, 2024

The course was awesome. Very insightful

By Alina

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Mar 18, 2024

Amazing opportunity, for new adventure!

By sidney m

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Feb 29, 2024

Very informative and easy to understand