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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3401 - 3425 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By Alibi O

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Mar 15, 2025

Absolutely rich and infromative

By Asia T

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Mar 3, 2025

it's easy, simple to understand

By Francisco J T P

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Feb 20, 2025

Ameno, interesante y entendible

By kumar s

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Feb 10, 2025

THIS IS BEST FOR FUTURE SUPPORT

By Haris B A

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Jan 10, 2025

An amazing course one can have.

By Roberson R

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Oct 23, 2024

Excelente. Curso muito Completo

By Kayhan W

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Aug 3, 2024

the best course i've ever seen.

By Jang T

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Aug 1, 2024

Good course, clearly knowledges

By Tshepiso M

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Jun 14, 2024

This course is very interesting

By Priyavrat S

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Jun 6, 2024

great course designed by google

By Mary L C

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May 25, 2024

Love learning here at coursera!

By sunday a (

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Mar 21, 2024

very educative and well tutored

By Kennedy I

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Feb 6, 2024

Excellent!!! Thank you for this

By Aliusha A

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Jan 26, 2024

The course is great, thank you!

By Aksana M

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Jan 15, 2024

Great start of new career path!

By mahmoud A

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Jan 12, 2024

Great Project, keep going Team.

By usama a

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Sep 21, 2023

Great course easy to understand

By sharique a

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Jul 31, 2023

AMAZING VIDEOS AND CONTENTS!!!!

By An H H

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Jul 29, 2023

so many new and value things to

By Dinh T M L

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Jul 22, 2023

Really enjoy the course so far!

By Parneet K

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Apr 27, 2023

amazing and valuable experience

By Engr. I A

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Apr 8, 2023

very interested and informative

By mussa z

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Apr 3, 2023

Learned and equipped new skills

By Muhammad A

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Mar 26, 2023

Great experience in this course

By Estefania V O

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Feb 7, 2023

Amaizing course I learned a lot