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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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2876 - 2900 of 5,353 Reviews for Marketing in a Digital World

By Adama C

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Aug 1, 2016

Nice course the teaching was so simple.

By Rhiannon C

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Feb 9, 2016

Possibly the best of the specialization

By Maria C C

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Feb 6, 2016

One of the best courses Ive ever taken.

By Puja D

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Sep 23, 2015

I am really satisfied with this course.

By Derek A

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Jul 28, 2023

Excellent course. Thank you very much.

By Lea M B

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Feb 9, 2022

It was a GREAT Learning Experience! :)

By Jin Y

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Aug 6, 2021

really helpful for beginners like me!

By Uwaifo E I

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May 24, 2021

Awesome course, Excellent professor!!!

By Cosmin G

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Mar 25, 2021

A great course, I highly recommend it!

By Emeka C

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Feb 22, 2021

It was in details, I enjoyed the class

By Harshitha P G

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Aug 14, 2020

elaborative explanation . very helpful

By Angelo S

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Aug 6, 2020

Excellent, thanks for the opportunity.

By Training & P B

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Jul 3, 2020

Very nice course for digital Marketing

By Nidhi S

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Jun 12, 2020

EXCELLENT COURSE FOR DIGITAL MARKETING

By URMI B

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Jun 11, 2020

Very good. Helpful detailed knowledge.

By Sunny

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May 30, 2020

Great course and learnt a lot. Thanks.

By Srinivasan V

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May 25, 2020

Great Course...worth doing this course

By Parth J

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May 14, 2020

Excellent course, and has covered good

By Sahar A M A S

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Apr 25, 2020

Great experience and amazing knowledge

By Yiğit C B

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Feb 7, 2020

Excellent professor, excellent course!

By Christopher M

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Jun 4, 2019

Great introductory course into the wor

By kirsten v Z

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Dec 17, 2018

I very much enjoyed it, great teacher!

By Irma H

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Dec 3, 2018

Better than I expected, learning a lot

By Mark C

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Sep 2, 2018

The course presented interesting cases

By Genevive

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Sep 1, 2018

Excellent Coaching- I love this course