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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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2351 - 2375 of 5,353 Reviews for Marketing in a Digital World

By Srinjoy D

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Apr 28, 2021

That really increases your knowledge strongly recommended.

By Io

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Feb 25, 2021

Interesting, liked assignments and whole research process.

By Luigi L

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Feb 8, 2021

Excelente contenido, muy bien estructurado y actualizado !

By Oxana Z

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Nov 4, 2020

Excellent course and great teacher. Thanks for the course!

By Robi K M

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Oct 19, 2020

The lessons are very easy to understand and comprehensive.

By Vrengkat S N

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Oct 12, 2020

This course is wonderful, the instructors are exceptional

By Cemile T Ç

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Sep 16, 2020

excellent content for digital marketer and who wants to be

By ALAN E Y L

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Sep 9, 2020

Nice Course, complete, dynamic great knowledge of the prof

By supriya a

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Aug 14, 2020

Amazing faculty for teaching and case study based leraning

By Kitso S

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Jul 31, 2020

The course is well organised and taught, enjoyed it a lot.

By Arul J

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Jul 25, 2020

Excellent inputs. Well Delivered. Interesting Assignments

By VP A

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Jun 4, 2020

Love this course! Lots of insight to new marketing trends.

By Selene M

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Jun 2, 2020

I really enjoyed. It was really interesting and inspiring.

By Inna H

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May 15, 2020

Amazing information and interesting case-study assignments

By Hamed H

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Jan 6, 2020

great course , I learned a lot of new things , thank you .

By Ei M K

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Dec 15, 2018

Very Interesting course and I am glad to learn new things.

By subaash r

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Dec 13, 2018

Very useful fro Marketing students as well as professional

By Artur M

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Nov 8, 2016

Very insightful, I've learned new things and recommend it.

By Adaly R

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Sep 1, 2016

This course is fun! I'm learning a lot about co-creation.

By Himabindu K

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Mar 4, 2016

Is a good course to enter the world of digital marketing.

By Nazir R

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Dec 27, 2015

This course and the instructor was great i really enjoyed!

By Abdulsalam S

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Dec 8, 2022

Great course for understand marketing strategy in Digital

By Matthew

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Nov 1, 2021

Great course, I learn a lot especially on the case study.

By Phero V

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Sep 2, 2021

Perfect. Thanks professor for such amazing lecture videos