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Learner Reviews & Feedback for The Cycle: Management of Successful Arts and Cultural Organizations by University of Maryland, College Park

4.8
stars
721 ratings

About the Course

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu....

Top reviews

RS

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

SS

Sep 2, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

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126 - 150 of 172 Reviews for The Cycle: Management of Successful Arts and Cultural Organizations

By Dylan M

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Jun 12, 2021

Very informative, and fun to take.

By Walter A G C

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Mar 14, 2021

Very interesting and useful course!

By Panos K

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Nov 22, 2019

Excellent, well structured course.

By LL K S

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Sep 30, 2020

very practical and many examples

By Ludmila L

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May 13, 2021

really interesting and helpfull

By Kim B

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Jul 18, 2024

Great info and very engaging.

By Ramil N

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Dec 25, 2020

It was an interesting course

By Denise P

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Apr 7, 2025

Excellent and very helpful!

By Ted B

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May 14, 2017

Brilliant and informative

By Hai T

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Jan 13, 2025

It is very nice course!

By Ye J

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May 19, 2023

Super great course!

By Silvia C O

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Apr 15, 2017

Highly recommended.

By guillermo c

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Jan 20, 2020

Great experience!!

By Miguel G

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Sep 11, 2017

Excellent Course!!

By Arica B

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Feb 27, 2021

Love. Love. Love.

By Grieco S

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Jun 2, 2023

Very interesting

By Rachid E

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Jun 15, 2020

Fantastic course

By Majo R

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May 30, 2017

Super enriching!

By Michael P M

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Dec 27, 2019

Amazing course!

By Grażyna S

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Jan 7, 2018

Great course :)

By Rocío G

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May 6, 2020

Extraordinario

By Jeff B

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Dec 25, 2020

Excellent!!!

By Cecilia R

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Jul 15, 2021

Excelente!

By KENNY G G

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Mar 1, 2025

awesome

By Scarleth A

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Jul 29, 2020

Amazing