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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,927 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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676 - 700 of 1,431 Reviews for Attract and Engage Customers with Digital Marketing

By Ana L P S

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Oct 13, 2023

Great second part of this learning journey.

By Denis A

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Aug 25, 2023

Awesome course, and pretty detailed at that.

By Awais A A

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Jan 30, 2023

Amazing course very detailed and knowedgeful

By Lizbeth O V

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Aug 21, 2022

Excelent course, Thanks for all the knowlege

By Adeel Z

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Jun 2, 2022

Best course to learn SEO & SEM fundamentals.

By Henrique L

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Sep 20, 2024

curso bacana, porém não possui certificação

By MH S

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Aug 30, 2024

it was so comprehensive, easy to understand

By Nguyệt D H M

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May 18, 2024

Give a good overview of how SEO & SEM works

By Jakub B

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Mar 6, 2023

Bit difficult but important and interesting

By Sherklock

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Dec 20, 2022

It is harder and deeper than the course and

By Amna K

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Aug 1, 2022

very engaing, i have learned many new terms

By karki d

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Mar 23, 2025

i love this course and it is very helpful.

By Khairat M

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Nov 9, 2024

Useful practical examples and assignments!

By Ananya M

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Sep 12, 2024

very simple to understand and nicely paced

By James H C T

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Aug 31, 2024

I learned a lot of this course. Thank you.

By Deleted A

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May 26, 2023

Amazing Knowledge and awesome instructors!

By Clarizza O

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Feb 25, 2023

Thank you. The course is very informative!

By Rahman u J R

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Nov 29, 2024

very intersting and easy to understanding

By Dianti W

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Sep 23, 2024

Thank you for incredible learning program

By Alan

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Nov 17, 2023

I enjoyed it. It was a lot of Information

By Martins E

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Sep 20, 2023

It was tough but educational and worth it

By Ana T

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Aug 23, 2023

A lot of interesting and useful learning!

By REAL I S

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Nov 7, 2022

Best Teacher of Google and Coursera

Thanks

By Nnenna O

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Oct 30, 2022

It was a knowledgeable and great course.