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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2726 - 2750 of 6,273 Reviews for Foundations of Digital Marketing and E-commerce

By Hasibun E M

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Jun 14, 2022

This was an amazing journey with a great instructor

By Osama s

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Mar 22, 2025

Great course... even for people starting from 0...

By Brownie D

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Nov 17, 2024

Muy buena información! El curso esta bastante bien

By Fernando T

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Oct 1, 2024

Muy interesante, completo, ideal para introducción

By Saira K

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Oct 1, 2024

I found my couse and comple it, highly recommended

By Steven S

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Sep 26, 2024

Great course that contains very useful information

By Jalima L

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Sep 24, 2024

gracias google y por este curso a guadalupe center

By Yash K

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Aug 2, 2024

the course was helpful with a great understanding.

By Seithati A

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May 28, 2024

I enjoy the course as i found it every informative

By Regina F

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Apr 4, 2024

Excellent, easy, comprehensive certificate course.

By Sylvester J

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Feb 17, 2024

Really useful for the starting a digital marketing

By Daryan C

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Feb 12, 2024

This was a really informative and enjoyable course

By Rajathurai R

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Jan 1, 2024

GREAT ! Thank you so much I learned a lot form you

By Bridget H

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Sep 18, 2023

Very much needed and good informative information.

By Hasnat A

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Sep 5, 2023

It was awesome. I learn many thing about marketing

By Zx Z

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Sep 3, 2023

made easy to go step by step and go back to review

By Abena Q

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Jul 22, 2023

Thank you, I look forward to finishing the course.

By SYED A A S

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Jul 13, 2023

Excellent course for learning. keep it up Coursera

By Mudiki S S

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Jul 2, 2023

Very informative and knowledgeable. Thanks google.

By Ki L

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Jun 12, 2023

A wealth of information I can't wait to implement!

By Pattraporn P

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Mar 23, 2023

Informative topics and basics that you should know

By umar a

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Mar 18, 2023

ever best experience update knowledge thanks a lot

By Davin S

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Feb 13, 2023

Very encouraging to learn and excel in the career.

By Deborah S A

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Jan 29, 2023

really amazing, self explanatory and mind blowing

By ulises e p a

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Dec 8, 2022

EXCELNTE CURSO ES MUCHO LO APRENDIDO, RECOMENDADO,