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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3276 - 3300 of 6,268 Reviews for Foundations of Digital Marketing and E-commerce

By Trishauna M

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May 8, 2022

This was a very informative course.

By ABBIE R

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Mar 26, 2025

Well organized and paced perfectly

By ERICK F A I

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Jan 25, 2025

muy buen curso con los fundamentos

By Juan D A S

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Oct 29, 2024

Aprendí muchas cosa gracias Google

By رغد ب م ب ا ع

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Oct 22, 2024

شكرا جدا و اتمنى استفيد من الشهادة

By Mohanned A A

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Oct 19, 2024

I thank the workers of this course

By Durodola B

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Sep 26, 2024

the course is great, i learn a lot

By Phyllis S

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Sep 20, 2024

The animations are really engaging

By Ali H

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Sep 5, 2024

very good coursed I really enjoyed

By Arti K

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Aug 28, 2024

great explanation of every concept

By Daniel M O

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Aug 28, 2024

buen curso atrapante y emocionalte

By Bernella V

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Jun 18, 2024

everything was easy to understand.

By Roberto S

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Apr 29, 2024

Excelente curso 100 % recomendable

By Blossom I

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Apr 20, 2024

I loved it, it was very beneficial

By Nitika

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Feb 20, 2024

Very helpful and meaningful course

By Marta A

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Jan 15, 2024

well structured and really helpful

By Rick D

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Dec 2, 2023

Great start to this 6 month course

By Moses M

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Nov 15, 2023

Excellent and well detailed course

By menna A

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Nov 9, 2023

الكورس غير مترجم الي اللغه العربيه

By Xavier B

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Oct 11, 2023

Thank you Google this was amazing!

By Joseph D (

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Oct 4, 2023

It's a great, step by step course.

By laura h v

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Sep 20, 2023

excelente y muy fácil de digerir !

By Tim N

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Aug 23, 2023

very manageable entry level course

By nidhi m

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Jul 25, 2023

Great course for digital marketing

By Palak S

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Jul 23, 2023

very informative even for freshers