Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Filter by:

3451 - 3475 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By Abhishek

•

Jun 25, 2024

Nice and detailed explanation!

By Meer H A

•

May 24, 2024

Excellent course for beginners

By Phillipine P

•

Apr 19, 2024

this was a lovely course to do

By Thành N T

•

Mar 29, 2024

Excellent but it's can be more

By Syndia G

•

Mar 18, 2024

Found the course super helpful

By swati s

•

Mar 13, 2024

AMAZING COURSE VERY INSIGHTFUL

By Maazshayk 2

•

Mar 3, 2024

It was a Very good experience.

By Joey B

•

Jan 15, 2024

Loved the content and concepts

By Kasra S

•

Nov 10, 2023

engaging and straight forward.

By Richard C

•

Oct 28, 2023

Very thorough and not too hard

By Muhammad R

•

Sep 22, 2023

This course is very intersting

By Israel “ P

•

Sep 21, 2023

The course is really worth it.

By chinthaka w

•

Sep 13, 2023

enjoy the course good learning

By Raja N R K

•

Sep 1, 2023

thank you for this opportunity

By Melanie F

•

Aug 30, 2023

Excellent introduction course!

By Sujith S

•

Jul 25, 2023

Surely, Its Good For beginners

By Kristin G

•

Jun 21, 2023

Very informative and engaging!

By Briana E

•

May 23, 2023

Very educational and hands on.

By Amanda C

•

Apr 30, 2023

Very good introduction course.

By Belch C

•

Mar 30, 2023

GREAT COURSE, VERY INSIGHTFUL!

By Mohd A N M T

•

Feb 15, 2023

Very good course for beginner.

By Ikbol A

•

Feb 13, 2023

Great job for beginner course.

By Beatriz G O

•

Feb 6, 2023

Excelente Curso, muy completo.

By Dr. V K S G

•

Jan 23, 2023

excellent teachers and content

By Rubalavanya R

•

Jan 9, 2023

core to the point , no boredom