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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3951 - 3975 of 6,292 Reviews for Foundations of Digital Marketing and E-commerce

By Fazlul T

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Sep 24, 2024

Great for beginners

By César L T P

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Sep 16, 2024

I love this course!

By Maroly M S

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Sep 13, 2024

Excelente contenido

By Waheed A

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Sep 12, 2024

Very helpful course

By Aika O

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Aug 28, 2024

great course so far

By selamawit c

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Aug 23, 2024

amazing experience!

By Jennifer N

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Aug 14, 2024

Wow!! Enough Said!!

By Jajam H J

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Jul 5, 2024

very helpful for me

By Ganesh B

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Jul 5, 2024

It's easy to learn.

By Manisha J

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Jun 13, 2024

very well explained

By Kira S

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Apr 27, 2024

very useful course!

By Tahirah C

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Mar 2, 2024

Clear and engaging.

By kahfi m

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Jan 9, 2024

need more knowledge

By Mudassar b i A

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Jan 8, 2024

Amazing course 👍❣️

By Ahmed K

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Dec 10, 2023

very amazing course

By Lawrence J E

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Nov 28, 2023

Incredibly Awesome!

By Muhammad W

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Oct 30, 2023

it was really great

By Janitza R

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Jul 25, 2023

amazing! thank you.

By marco m

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Jul 21, 2023

really great course

By Maha I

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Jul 16, 2023

very well organized

By Szigeti R

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Jun 22, 2023

Absolutely amazing!

By PETER Y

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Jun 10, 2023

It was very helpful

By Khaldoun A

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Jun 1, 2023

It is Amazing!!!...

By Naoya O

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May 31, 2023

the great professor

By Ali A A A A

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May 19, 2023

Very Valuable +++++