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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,121 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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4351 - 4375 of 6,255 Reviews for Foundations of Digital Marketing and E-commerce

By celia e

•

Jun 1, 2023

Great course !

By iroegbu c

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May 6, 2023

I am Satisfied

By Aniekan N

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Apr 29, 2023

Very educative

By Assadawut U

•

Apr 16, 2023

Very very good

By Nathaniel N

•

Apr 15, 2023

Great course!!

By ajay k

•

Apr 5, 2023

amazing course

By Luthfi A P

•

Mar 27, 2023

a great course

By Deleted A

•

Mar 21, 2023

I Completed It

By Nitin A P

•

Mar 20, 2023

Great learning

By Muhateer M

•

Mar 16, 2023

amazing course

By juan m

•

Jan 25, 2023

muy buen curso

By saba y

•

Jan 12, 2023

amazing course

By Goutsis

•

Jan 12, 2023

Amazing course

By Porsha A

•

Jan 3, 2023

Perfect course

By Adebisi A

•

Dec 24, 2022

Awesome Course

By Zhuowen K

•

Dec 22, 2022

enjoy studying

By Syed H A

•

Dec 13, 2022

amazing course

By Muhammad I

•

Nov 27, 2022

Amazing Course

By Mikołaj M

•

Nov 27, 2022

Nice beginning

By Gaurav P

•

Nov 14, 2022

amazing course

By vikas d

•

Nov 3, 2022

great learning

By İrem A

•

Nov 3, 2022

Perfect start.

By ARJUN R

•

Oct 7, 2022

great session

By Serhat D

•

Sep 25, 2022

Great course..

By Freedom M

•

Sep 17, 2022

Great Course!