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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,121 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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By JOAO P F S

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May 7, 2024

muito bom

By Sabir H

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Apr 23, 2024

Very Good

By Greer A

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Apr 22, 2024

excellent

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Apr 17, 2024

very good

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Mar 8, 2024

Excellent

By Thyago B d M

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Mar 4, 2024

muito top

By Samir S

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Feb 15, 2024

very good

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Feb 6, 2024

Great !!!

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Feb 5, 2024

Excellent

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Feb 5, 2024

Very Good

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Feb 4, 2024

excellent

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Feb 1, 2024

Superb...

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Jan 31, 2024

Excellent

By Gihan K

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Jan 19, 2024

thank you

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Jan 8, 2024

Excellent

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Jan 1, 2024

Very Nice

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Dec 31, 2023

Very Nice

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Dec 25, 2023

very good

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Dec 22, 2023

very good

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Dec 21, 2023

very good

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Dec 19, 2023

Excellent

By Yumna S

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Dec 16, 2023

EXCELLENT

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Dec 12, 2023

Excellent

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Dec 1, 2023

Excellent

By Temurbek R

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Nov 28, 2023

Very good