Fundação Instituto de Administração
HƔbitos do Consumidor
Fundação Instituto de Administração

HƔbitos do Consumidor

Andres Veloso
Christian Munaier
Sofia Ferraz

Instructors: Andres Veloso

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

33 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

33 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

27 assignments

Taught in Portuguese (Brazil)

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There are 4 modules in this course

Este módulo apresenta o processo estratĆ©gico de anĆ”lise e seleção dos mercados-alvo que a empresa irĆ” focar suas aƧƵes. AlĆ©m disso, tambĆ©m sĆ£o discutidos os processos de criação de uma imagem para a empresa e seus produtos, ou seja, o posicionamento. Por fim, serĆ” abordado a questĆ£o do valor para o consumidor e o cĆ”lculo do CLV – Customer Lifetime Value (Valor VitalĆ­cio do Cliente).

What's included

6 videos12 readings7 assignments

Neste módulo, serão discutidos os impactos dos hÔbitos no comportamento humano e das organizações. Iremos dissecar como o cérebro funciona e incentiva a criação de hÔbitos que moldam como pensamos e agimos. Este processo é importante para organizações que pretendem atuar de forma estratégica na criação de valor para os consumidores.

What's included

6 videos14 readings7 assignments

Este módulo irÔ discutir o comportamento do consumidor. Compreender o processo decisório que estÔ por detrÔs das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

Neste módulo, o aluno irÔ aprofundar o seu conhecimento sobre os modelos de compreensão do comportamento do consumidor e como influências socioculturais afetam o comportamento. SerÔ dado um enfoque especial no consumidor brasileiro, que na sua maioria pertence à baixa renda e aos impactos que a pandemia da Covid-19 trouxeram.

What's included

6 videos15 readings6 assignments

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,210 learners

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