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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3101 - 3125 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Dawn K M

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Dec 19, 2023

I enjoyed this course and learned alot!

By Luisa D R B T

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Dec 16, 2023

Sangat penting dan menambah pengetahuan

By VICTOR N

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Dec 5, 2023

it's helpful course. thank you Coursera

By PRIYANKA

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Sep 21, 2023

Thank you for google digital marketing.

By shahar s

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Sep 14, 2023

great introduction to such a wide topic

By Tooba S

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Jul 13, 2023

best course. Thankyou for financial aid

By Beverly

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Jun 26, 2023

Great course! now on to the next one...

By Alajuruonye G O

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May 11, 2023

Insightful and well articulated course.

By Esther S

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Apr 23, 2023

Great insights provided for a beginner.

By PRAGYA T

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Apr 11, 2023

Thank you much, I have enjoyed learning

By Korina R

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Mar 5, 2023

It was thorough and easy to understand.

By Christian L

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Feb 18, 2023

Informative and solid beginner's course

By Md M I

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Jan 8, 2023

Excellent Course I hv done! Thanks Team

By Trupti D

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Jan 5, 2023

nice information with lots of learnings

By Nwankwo M m

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Jan 3, 2023

great experience learning from coursera

By Muhammad S

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Dec 2, 2022

I am very happy to complete this course

By Aqsa R

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Nov 11, 2022

Its an amazing course i enjoyed it alot

By Lucia A

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Oct 27, 2022

AMAZING COURSE.

i learned soooo much.

By Mohammad M B A S

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Oct 21, 2022

engaging and fruitful to say the least!

By Tamika R

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Sep 30, 2022

Very easy to learn the course details.

By Wasif T

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Sep 25, 2022

Amazing course helped me learned a lot

By Eddyepez 9

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Sep 22, 2022

i learned a lot, it was very effective

By Henry G

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Aug 29, 2022

Great Material & Valuable information !

By Daniel A

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Aug 20, 2022

very structured and organized! Love it!

By Behnam D

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Jun 12, 2022

I like this course I realy recommended.