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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3126 - 3150 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By habib u

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Jun 6, 2022

Very Nice Course Thanks for Teaching me

By Leslie C

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May 11, 2022

Great course for foundational concepts.

By Isabella M

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Apr 18, 2025

a very dynamic and interesting course!

By uriel s

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Apr 14, 2025

excelente muy completo para ser basico

By Patrick M

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Feb 14, 2025

J'ai beaucoup aimé l'expérience. Merci

By Yuvika A

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Jan 28, 2025

Everyone should learn from this course

By Etukudoh O

•

Jan 25, 2025

Highly recommend professional training

By Shehroz

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Dec 30, 2024

I'm totally satisfied with the course.

By Ana P B P

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Dec 24, 2024

Amei este curso. É ótimo para aprender

By Vieira F

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Dec 5, 2024

Extraordinário e altamente praticável.

By diego a g

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Nov 21, 2024

Buen curso, bien enseñado y didáctico.

By Carlos A M

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Nov 7, 2024

muy buen curso, seguiré estudiando más

By Kennedy N

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Aug 16, 2024

It's a very nice course, I enjoyed it.

By MOHAMMED b Y

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Jul 2, 2024

Many thanks and appreciation to you...

By Terrell W

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Jun 18, 2024

Well paced and comprehensive training.

By Muhammad S M

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Jun 4, 2024

Its amazing and complete knowledgeable

By George B

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May 25, 2024

Fantastic course and loving it so far!

By Stephanie S

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Apr 14, 2024

Highly insightful and valuable content

By Prabhat P

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Feb 27, 2024

Excellent Course and Excellent faculty

By Keshab T

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Nov 19, 2023

Great course, detailed and informative

By shreebhairodgi

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Oct 1, 2023

i really learned lot from this course.

By Golam Z

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Sep 28, 2023

Very fruitfull and motivating learning

By Yahya B F

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Sep 4, 2023

thank you coursera thank you google ♥️

By Christine B

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Jul 30, 2023

VERY HELPFUL AND A LOT OF INFORMATION.

By Muchiri K

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Jul 14, 2023

Very flexible hours and alot to learn.