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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,265 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 5, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1201 - 1225 of 1,676 Reviews for Viral Marketing and How to Craft Contagious Content

By Larissa M L Q

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May 25, 2020

Muito bom, aprendi muito.

By Ahmed N

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Jul 7, 2019

amazing with simple words

By Vivian W

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Aug 29, 2017

Super interesting course!

By Homer N

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Jun 12, 2017

Wow! Very helpful indeed!

By akshay r

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Apr 25, 2017

Useful & exciting class..

By Mohsin A K

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Sep 29, 2016

Precise and knowledgable.

By Amanda P

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Nov 9, 2017

Short, clear and useful!

By Dora B

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Sep 25, 2017

Quick and easy to grasp!

By Hassan D

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Jun 19, 2017

great investment of time

By Julia E

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May 25, 2017

Very useful information!

By Dinesh N

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Jan 30, 2017

Great course. Thank you.

By Aleksandra S

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Apr 8, 2020

Very interesting course

By Dunja

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Dec 3, 2018

Interesting and useful.

By Marcia

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Aug 22, 2017

Great course! I love it

By Motoni O

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Nov 11, 2016

awesome and well taught

By Giannis M

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Nov 1, 2016

Really modernc content!

By Kimberly J L C

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Aug 16, 2017

I LOVE THIS COURSE!!!!

By urša r

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Nov 2, 2016

Thoroughly enjoyed it.

By Monika K

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Jan 31, 2023

Loved the curriculum!

By Slavev V

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Jun 5, 2020

I liked it very much!

By Etik B

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Jan 16, 2020

I enjoyed this class!

By Vesna

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Oct 19, 2017

Excellent! Thank you.

By Alex W

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Jul 6, 2017

really useful course!

By Camilo A

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Jan 25, 2017

Very practical course