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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,265 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 5, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1251 - 1275 of 1,676 Reviews for Viral Marketing and How to Craft Contagious Content

By Amihle M

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Sep 8, 2021

super interesting

By XDIJSADIUADHSAIO7 T

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Nov 26, 2020

Course very good!

By MUHAMMAD S

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Apr 3, 2020

Loved the course.

By Alejandro A

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Jul 14, 2019

Very good course.

By Ahmed G

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Oct 16, 2018

fantastic content

By Artur S

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Sep 27, 2018

Inspiring course!

By Tanjim U I

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Aug 14, 2018

Fantastic Course!

By Aaditya A

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Nov 13, 2017

powerful insights

By Seb G

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Aug 23, 2017

real good content

By Tatiana M I

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Jul 1, 2017

excellent course!

By Tallal B N

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Jan 4, 2017

Very Informative.

By Kim N

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Nov 30, 2016

Amazing material!

By Hoang A

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Oct 20, 2016

Best course ever.

By C. C

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Apr 16, 2016

Awesome content!!

By Nauman T

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Apr 16, 2023

Marvelous Course

By Rafael d N A P

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Jun 30, 2022

Curso muito bom!

By Ruchika T

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Apr 17, 2022

Pratical content

By 沈姿伶

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Oct 2, 2020

I LEARN A LOT !!

By Joshah H

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Apr 3, 2020

Great fun class!

By Sarah Y

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Mar 29, 2020

Wonderful class!

By Ron D

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Jul 15, 2019

Very Informative

By Bhagirath V

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Apr 20, 2019

Very insightful.

By Burnell N

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Jan 22, 2019

very informative

By Milagros T

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Aug 17, 2017

very informative