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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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3876 - 3900 of 5,353 Reviews for Marketing in a Digital World

By Prem P K

•

Mar 31, 2018

I loved it !

By Festus M E

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Oct 28, 2017

Great Course

By MOREL G

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Jul 2, 2017

Rich content

By somya b

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May 23, 2017

great course

By Deepak

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May 19, 2017

Great Course

By Rishab H

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Mar 1, 2017

learnt a lot

By Edgardo P A

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May 16, 2016

Cool! genial

By Luka t

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Apr 2, 2016

Great course

By Yaron B

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Jan 8, 2016

Great basics

By Vishal R

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Nov 3, 2015

Great course

By Jesús A

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Oct 15, 2015

Great course

By Qian L

•

Oct 9, 2015

Bravo course

By Xavier W

•

Sep 4, 2015

Great Course

By Akash

•

Apr 13, 2025

Good course

By Vasquez S P

•

Oct 22, 2024

RECOMENDADO

By Mohammad W K

•

Aug 26, 2024

good course

By NALLAMILLI N V R

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Mar 27, 2024

good course

By Fady k A

•

Apr 7, 2023

good Course

By Michael D

•

Dec 19, 2022

informative

By MD. S B N

•

May 23, 2022

Good course

By Mahadevi R

•

Mar 25, 2022

nice course

By Munish B

•

Dec 25, 2021

VERY USEFUL

By Sam T

•

Aug 1, 2021

It was good

By Luca P

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Jul 6, 2021

Interesting

By Adonias T

•

Jul 6, 2021

exceptional