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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,265 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 5, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1326 - 1350 of 1,676 Reviews for Viral Marketing and How to Craft Contagious Content

By David D S

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Apr 8, 2020

Excellent!!

By Sergio B M

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Mar 31, 2020

Surprising!

By Junior C

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Feb 27, 2020

Ă“timo curso

By Sai S

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Oct 6, 2019

Very useful

By Stephan H

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Sep 15, 2019

top course.

By MAYUR H

•

Feb 18, 2019

best course

By Tonya K

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Apr 4, 2018

Great class

By SIMONE J B M

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Oct 27, 2017

Amazing !!!

By Rich F

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Oct 25, 2023

Excellent!

By David B

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Oct 24, 2020

good class

By Vivian L

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Aug 31, 2020

Inspiring!

By Syeda S

•

May 18, 2020

Excellent!

By Himanshu B

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Apr 10, 2020

Excellent!

By Chanya

•

Oct 2, 2019

Good topic

By F F R

•

Sep 17, 2019

Fun Course

By Lev G

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Oct 18, 2017

Fantastic!

By Karan S

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May 24, 2017

Brilliant!

By Joseph M

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Apr 3, 2017

good stuff

By Alan A

•

Jun 29, 2016

Good Class

By Mario V

•

Sep 26, 2024

good info

By Anurag K

•

Aug 19, 2023

Loved it.

By Wendy E

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Sep 20, 2021

Awesome!

By Aziza S

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Sep 11, 2021

Loved it!

By Gunjan S

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Jun 26, 2021

Loved it!

By Donna-Luisa E

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Apr 15, 2021

Excellent